Jonathan Ive

"I discovered at an early age that all I've ever wanted to do is design."

"It's a very strange thing for a designer to say, but one of the things that really irritates me in products is when I'm aware of designers wagging their tails in my face."

"Our goal isn't to make money. Our goal absolutely at Apple is not to make money. This may sound a little flippant, but it's the truth. Our goal, and what gets us excited, is to try to make great products."

"Perhaps I'd like to design cars, but I don't think I'd be much good at it."

"The best ideas start as conversations."

"The emphasis and value on ideas and original thinking is an innate part of British culture, and in many ways, that describes the traditions of design."

"The form of computers has never been important, with speed and performance being the only things that mattered."

"There's no learning without trying lots of ideas and failing lots of times."

"What we make testifies who we are. People can sense care and can sense carelessness. This relates to respect for each other and carelessness is personally offensive."