William Lyon Mackenzie King

"Since the outbreak of war, there has been in our country a steady increase in the consumption of spirits, wine and beer. It is estimated that in dollar volume, the annual outlay is now practically double what it was before the war."

"The increased consumption of alcoholic beverages in Canada since the outbreak of war is one evidence of this."

"From the outset of the war, the Canadian people have clearly shown that it is their desire to help in every way to make Canada's war effort as effective as possible."

"Temperance is essential, if the services of men and women are to be employed to the best and most useful effect according, to the physical capacity and ability of each. Nothing less will assure a total effort."

"When gasoline and rubber are rationed, electric power and transport facilities are becoming increasingly scarce, and manpower shortages are developing, it is difficult for people to understand their increased use for other than the most vital needs of war."