Daniel J. Boorstin

"An image is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service."

"As you make your bed, so you must lie in it."

"Education is learning what you didn't even know you didn't know."

"The celebrity is a person who is known for his well-knownness."

"The courage to imagine the otherwise is our greatest resource, adding color and suspense to all our life."

"The force of the advertising word and image dwarfs the power of other literature in the 20th century."

"The traveler was active; he went strenuously in search of people, of adventure, of experience. The tourist is passive; he expects interesting things to happen to him. He goes 'sight-seeing.'"